SERP Volatility Index – DataForSEO
DataForSEO SERP Volatility Index
Changes across Google and Bing search results by keyword categories and SERP features
SERP Volatility by Category
| Category | Volatility |
|---|---|
| All Categories | 10.0 |
| Apparel | 10.0 |
| Arts & Entertainment | 10.0 |
| Beauty & Personal Care | 10.0 |
| Business & Industrial | 10.0 |
| Computers & Consumer Electronics | 10.0 |
| Dining & Nightlife | 10.0 |
| Family & Community | 10.0 |
| Finance | 10.0 |
| Food & Groceries | 10.0 |
| Health | 10.0 |
| Hobbies & Leisure | 10.0 |
| Home & Garden | 10.0 |
| Internet & Telecom | 10.0 |
| Jobs & Education | 10.0 |
| Law & Government | 10.0 |
| News, Media & Publications | 10.0 |
| Occasions & Gifts | 10.0 |
| Real Estate | 10.0 |
| Retailers & General Merchandise | 10.0 |
| Sports & Fitness | 10.0 |
| Travel & Tourism | 10.0 |
| Vehicles | 10.0 |
SERP Volatility for the Last 30 Days
All Categories
Volatility Index: 10.0/10
| Date | Value |
|---|---|
| 21 Jun | 10.0 |
| 22 Jun | 10.0 |
| 23 Jun | 10.0 |
| 24 Jun | 10.0 |
| 25 Jun | 10.0 |
| 26 Jun | 7.5 |
| 27 Jun | 5.0 |
| 28 Jun | 2.5 |
| 29 Jun | 0.0 |
| 30 Jun | 0.0 |
| Jul '26 | 2.0 |
| 02 Jul | 2.0 |
| 03 Jul | 1.0 |
| 04 Jul | 0.0 |
SERP Features Occurrence
| Feature | Percentage | Change |
|---|---|---|
| AI Overview | 62.18% | +0.59 |
| Answer Box | 0.03% | +0.01 |
| Carousel | 0.27% | +0.05 |
| Commercial Units | 0.07% | +0.00 |
| Compare Websites | 0.14% | -0.02 |
| Considerations | 3.23% | +0.08 |
| Currency Box | 0.01% | +0.00 |
| Discussions And Forums | 9.13% | -1.32 |
| Events | 0.01% | +0.00 |
| Featured Snippet | 1.02% | +0.06 |
| Google Flights | 0.09% | -0.04 |
| Google Hotels | 0.10% | +0.00 |
| Google Reviews | 5.66% | +0.11 |
| Hotels | 0.41% | +0.06 |
| Images | 18.75% | +2.45 |
| Jobs | 0.33% | +0.12 |
| Knowledge Graph | 7.59% | +0.37 |
| Local Pack | 23.52% | -0.41 |
| Local Service | 0.01% | +-0.00 |
| Map | 0.04% | +-0.00 |
| Market Summary Box | 0.58% | +0.56 |
| Organic | 100.00% | +0.00 |
| Paid | 1.37% | +0.60 |
| People Also Ask | 64.99% | +1.89 |
| People Also Search | 2.78% | -0.84 |
| Perspectives | 9.40% | +0.63 |
| Popular Products | 17.30% | +0.64 |
| Questions And Answers | 1.94% | -0.10 |
| Recipes | 0.56% | +0.13 |
| Related Searches | 85.15% | +1.80 |
| Scholarly Articles | 0.93% | +0.36 |
| Shopping | 0.14% | -0.03 |
| Short Videos | 3.22% | -0.04 |
| Third Party Reviews | 1.01% | -0.04 |
| Top Sights | 0.14% | +-0.00 |
| Top Stories | 0.34% | +0.04 |
| 0.05% | +0.01 | |
| Video | 21.23% | -2.81 |
How We Calculate SERP Volatility Index
SERP volatility index refers to the changes in Google and Bing SERP rankings and ranges from 1 to 10. On this scale, one is characterized by minimal changes in search engine rankings and ten corresponds to dramatic changes in Google search algorithms and major updates to search engine algorithms.
DataForSEO checks Google and Bing SERPs for a fixed list of keywords and measures the volatility of results’ changes daily. Each keyword in a set is assigned with a category, which allows us to estimate and display volatility across various product, service, and industry categories.
To calculate the SERP Volatility Index, we continuously analyze search engine results pages and apply DataForSEO’s proprietary formula to provide the result.
Normal Volatility
Minimal changes, rankings for a global or a particular market remain relatively stable over time.
High Volatility
Moderate changes, rankings for global or specific markets fluctuate to some extent, but not dramatically.
Very High Volatility
Significant changes in SERP rankings, might be caused by a major update to the Google or Bing search algorithm.
Google Updates for the Last 30 Days
- Jun 24: June 2026 spam update Link
- Jun 26: The rollout was complete as of June 26, 2026.
- Jun 24: Released the June 2026 spam update , which applies globally and to all languages. The rollout may take a few days to complete.
SERP Feature Occurrence
Beyond standard organic and paid search engine results, SERPs often include other elements, such as knowledge graphs, pictures, videos, products, etc.
At DataForSEO, we call these advanced search results SERP features – and have made them available to you through the Advanced endpoints of our SERP API.
For its part, the DataForSEO SERP Volatility Index will help you track the occurrence of various SERP features over time and across various locations.
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